Class 35 — Business, retail, advertising and marketing services

In simple terms

Liberonym’s explanation, not official wording.

Selling other people's goods, running or supporting a business, and marketing — a very common class for shops, marketplaces and agencies.

• online retail and marketplaces
• advertising and marketing
• business consultancy
• recruitment
• accounting and administration

Official class heading

Verbatim wording published by WIPO, NCL (13-2026).

Advertising; business management, organization and administration; office functions

About this class

Official explanatory note, published by WIPO.

Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.

Includes in particular

Official wording, published by WIPO.

• the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through websites or television shopping programmes
• advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts
• shop window dressing
• public relations services
• production of teleshopping programmes
• organization of trade fairs and exhibitions for commercial or advertising purposes
• search engine optimization for sales promotion
• commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services
• administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services
• commercial administration of the licensing of the goods and services of others
• services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data
• office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services

Does not include in particular

Official wording, published by WIPO.

• financial services, for example, financial analysis, financial management, financial sponsorship (Class 36)
• real estate management (Class 36)
• stock brokerage services (Class 36)
• transportation logistics (Class 39)
• energy auditing (Class 42)
• graphic design of promotional materials (Class 42)
• legal services in relation to the negotiation of contracts for others (Class 45)
• licensing of intellectual property, legal administration of licences, copyright management (Class 45)
• registration of domain names (Class 45)

Goods/services in this class

171 official entries, published by WIPO. Basic numbers are shown where available.

Related classes

• Class 36
• Class 39
• Class 42
• Class 45